Ruby was Born in Cairo, Egypt. Ruby started her career as a model when Marcel Romanoff, the Dutch singer, spotted her in front of the American University in Cairo. Romanoff chose Ruby to appear in his music video. She later appeared in the music video of his song "Don't Make Me Cry". Ruby previously studied Law at Bani Suwayf University.
Ruby later worked in television commercials for several products, including Pringles, Sparkle, and Alo. She then worked with Egyptian film director Youssef Chahine in the film Sekoot Hansawwar (2001), in which she played the role of a wealthy girl who falls in love with her driver. Youssef Chahine is reportedly responsible for the switch to her stage name, Ruby. She also appeared in the comedy Film Thakafy which translates as(Educational Movie) in a minor role as a schoolgirl.
The first music video of her debut single "Enta Aref Leih" (2003), was directed by Sherif Sabri and was a hit on most satellite music stations in the Middle East during the summer of 2003. Ruby was criticized by the media for appearing in the provocative costume of a belly dancer in the song's music video. Despite this criticism, the successful single brought Ruby into the limelight. The song was composed by the Egyptian musician Mohammad Rahim.
Ruby's second video was released in early 2004. Titled "Leih Beydary Kedah" (Why Is He Hiding His Feeling Like This?) and directed by Sherif Sabri, the video again also featured provocative scenes. The third music video of the song "El Gharaam (Koll Amma A'ollo Ah)" was accompanied by clips from Ruby's movie, Saba' Wara'aat Kotcheena (7 Playing Cards). The film was banned by the governments some Arabic countries due to its usage of erotic themes. The film was directed and produced by Sherif Sabri in his first. Two music videos for the songs "Ana Omry Mastaneat Hadd" and "Ghawy" were released later.
"Mosh Hate'dar" is her the first single from her second album released in March 2007, titled Meshit Wara Ehsasy. The music video of "Mosh Hate'dar" surprised the audience due it less provocative presentation. The second single, "Meshit Wara Ehsasy", featured her performing in Giza, in front of the Pyramids and Sphinx.
Ruby has been questioned in numerous interviews about her provocative style and suggestive moves, to which she responded that she does not consider herself to be a sex symbol. She was also rumoured to be married to her manager, Sherif Sabri, but they have both denied the rumour.
In 2008, she had released a single Yal Ramoush (Wonderful Eyelashes). She is also the one who sang the theme song of Al Wa3d Movie Awwel Marra (The First time) and Leeh (Why?) for Baby Doll's Night.